Whether you are launching a new brand identity or revising an existing one, understanding where you are now is a critical first step. Our team identifies brand opportunities with the most potential for your audiences, industry and competitive situation. The way your logo and web design connect with your social media all matter. From your website to Google+ for reviews to Facebook for engagement – your branding needs to be consistent.
To uncover brand purpose, we ask: Where is the passion, what are your strengths and what do you do that’s the very best? What need do you fill in the market and where do you fit? We help brands identify and seize their purpose as they sharpen and transform.
Our brand positioning process typically includes:
• Meetings with key stakeholders
• Primary and/or secondary market research
• Market analysis and profile
• Defining competitors, markets and trends
• Brand personality assessment
• Identification of brand category attributes
• Identification of core brand attributes
Apple. Nike. Facebook. What makes those logos so iconic? Is it their design, their font or their colors? Maybe it’s because they’re self-explanatory or because they’re one dimensional? While these things are considered, none of them singularly make them great.
So what is? Distinctiveness. Great logos are the starting line to great brand identities. Signage, email marketing, social media and other tools should be designed so they tell a story. Brand identity makes that happen.
After undergoing the brand positioning process you’ll be prepared to take on the marketplace with confidence. Jet Set Media helps your brand arrive at the position you desire. Well-designed brands are invaluable. The colors used in your logo, the material and shape of your building signage, the unique stock and layout of your business cards – all of these elements combine in unison to create brands that matter.
At the end of our process you’ll be provided a full-color PDF positioning document that clearly presents our research, development and recommendations for creating a well-loved brand.