Source: AP 2019

“What do I know about branding? Perhaps nothing (but I still became president!). In place of Boeing, I would fix the faults of the Boeing 737 MAX, add some excellent features and rebrand the aircraft, changing its name, ”the American leader wrote in his account in Twitter.

But then he again ironically remarked: “However, what can I know about it at all?”

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Many countries temporarily stopped operating the Boeing-737 MAX after the plane of this model of Ethiopian Airlines, operating a flight from Addis Ababa to Nairobi, crashed on 10 March. The plane crash killed 157 people and became the second crash of an aircraft of this type in six months. At the end of October 2017, 737 MAX of the Indonesian company Lion Air fell into the Java Sea shortly after departure from Jakarta airport. All 189 people were killed aboard.

In early April, Boeing announced a reduction in production of 737 MAX aircraft by about 20% and appointed an ad hoc committee to revise development plans. By mid-April, the company intends to reduce the number of aircraft manufactured by 10 – to 42 per month. Earlier, on the contrary, it was planned to increase production to 57 aircraft by summer.

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