We often hear stories where someone’s hired an SEO person from out of state to “perform SEO on their site”. They generally pay a hefty price and, of course, haven’t seen any results from it. That’s because search engine optimization, also referred to as search engine marketing or just SEO is no longer a one time show.
There was a time, long ago, when there was no offsite SEO, only onsite SEO, and shall we say, not so legitimate SEO techniques, such as keyword stuffing and masking, or when offsite SEO did come into the picture and link farming was actually practiced with some success. Today, the rules have changed. SEO is a moving target, it’s an ongoing art, a practice, and should be left up to those that aren’t so far away that you can meet with them regularly to talk through the strategy and observe the success.
Help local search engines – and new customers – find your business online. Our local search services help you brand, create and maintain consistent business listings on the sites and directories that matter most in local search engine results. Once your listings are live, our SEO team provides you easy-to-read reporting about the status of your local search and lets you know how they’re doing and when they’re in need of an update.
Our SEO packages include competitive analysis, keyword analysis, meta data development, title structure and optimization, copy development and optimization, including blog development and posting, local search and geo-targeting, pay per click, link building, sitemaps and search submissions, analytics, reporting and verification, and social media — just to name a few. While we are transparent, there’s much to it. We can fill you in on the details as we get started.
Algorithms change, new competitors enter the market and rankings shift. And all the while, we’ve got your back.
Effective SEO now requires a synergistic blend of professionalism, skill, hard work and a true understanding of ever-changing search engine algorithms. It requires the capability to strategize, implement and manage brand building campaigns that extend beyond the website itself or the need to “be number one”. There are more realistic, tangible and broad goals that should first be hashed out before undertaking a project, as well as an understanding that it will require consistency and effort — the rewards of which won’t be seen overnight.